Surf Your Way To Better Health At Work, Says This Startup

Surfing at your office desk could be the best alternative to sitting or standing at your desk — both of which put strain on your feet, legs, and joints, says Joel Heath of FluidStance.  A new study by Mayo Clinic backs up the entrepreneur’s claims.

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FluidStance’s surf-inspired boards take up less space than a treadmill, but allow much more movement than a standard sitting desk or standing all day. Heath who has worked in the outdoor industry for over 20 years found himself parked at a desk ironically. He shifted to a standing desk but even that caused pains in his hips and made him stiff.

So with his savings and a crowdfunding campaign on Indiegogo, he launched FluidStance in 2015 in the seaside city of Santa Barbara –far from startup hubs. However, within a year, the FluidStance boards found themselves in Silicon Valley –Google, in particular.

Though sales have been steadily increasing, Heath says, with 2017’s projected run rate for gross revenue at 20 percent higher than last year’s, he was as keen on learning if the boards were really making an impact.

Read the full story at Forbes.com

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